04-11-2005, 05:45 AM
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#3 (permalink)
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Premiere Member
Join Date: Aug 2004
Location: Outer limits
Posts: 1,089
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http://chetday.com/mangosteen.htm
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The techniques of network marketing, honed through decades of trial and error, are now being used by a Utah-based company to position mangosteen as the latest "miracle cure" craze. The price of their XanGo mangosteen juice is currently $37 per bottle (or four for $100). You have to ask yourself: who on earth would pay that much for a bottle of fruit juice, no matter how delicious it might be? The reason the marketers can succeed in selling juice at this price is obvious: when people are suffering from medical conditions for which there does not appear to be much hope, or for which the orthodox medical recommendations are too toxic or expensive, they will actively seek alternatives. And then someone, oftentimes someone they trust, such as a friend or neighbor, convinces them to give some new product a try. Products such as mangosteen exploit humanity's understandable desire to discover simple and painless solutions to intractable problems.
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__________________
"The harder you train, the harder it is to surrender"
(Vince Lombardi)
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