How about this?
Not sure. It seems like you already have a good setup. Try and visit some of the local schools and see if teachers would be interested in trying out your products for training purposes for like a week. See what they like an don't like about it and you'll have a way to cater to them. Also, find out what their their suppliers charge, and try to price your products just under their suppliers. Hopefully that will bring you good business.
If schools are hosting tournaments/competitions, put in some money and effort in helping them setup in exhange for advertising your products. Setup a kiosk displaying all of your products, and offer schools deals if they choose to purchase in bulk. These are just some ideas. Hope it helps.
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