Remember - There is more $$$ in the cure than there is in the prevention.
An general MD makes less than 1/4 of what a heart surgeon makes...
A general attorney makes less than 1/6 of what a criminal defense attorney makes...
In our case:
Our clients invest $169 for group classes in defense training. (Prevention) 2005 avg was 18 per month = $3,042mo
Our clients who find us due to direct marketing of restraining orders filed in Orange county - Invest $499 for private defense training. (Cure) 2005 avg was 11 per month = $5,489
Also - We have established relationships with 6 of the top 10 divorce firms - Specializing in representing women - To include our information in their premeeting packets they send out to prospective clients.
You CAN market your business without advertising.
You can find more motivated, ready to act clients -
By thinking of your ideal clients -
And then finding out who also has the SAME clients.
Those other professionals already have an established database of clients -
And that relationship will make or break your ROI...
I can give you a few more ways to boost your marketing response -
But it's going to rain soon and we want to get out on the motorcycles for a while.
And they say it never rains in Southern California...
Thanks, Danny
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When our clients call with news of their "victory" - We always ask them what they did wrong in avoiding and/or defusing the threat...
Danny Flucke - www.4Seconds2Safety.com
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