I think it shows a swing in the right direction. Not that we should represent crap products, but the growing acceptance and popularity of mma. If no one gave a rats ass about the sport they wouldn't want to have our athletes as spokespeople. It's worked for Xience. That stuff was brand new and now it's everywhere. I also think it's good because it will make a career in mma more lucrative, thereby attracting more and more athletes to pursue it instead of go with things that may pay better. |