This is a poorly executed attempt at viral marketing,
It is just a form of spam designed to try and drum up interest in the movie before it's released. The marketing firm who came up with this concept should be fired, and they studio's should give me a call, I'll be happy to come up with a campaign that at the very least won't be as transparent.
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eXcessiveFORCE.
If you must use force, make it excessive.
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