Before I start, I think that the “McDojo” or “Belt Mill” labels are ridiculous, put out by those who are jealous of others success in business. Now once in a blue moon I’ll agree that there are some bad practices out there (ie..5 year old black belts, $250/month for 2 classes/week….that sort of thing) but in general forget those freaks and fallow your heart.
If you want my opinion, forget the "McDojo" label. Fallow what you feel is at your integrity level. If you do not feel comfortable teaching kids - then don't (that's the #1 McDojo claim, not yours) If you don't like the marketing plan put out by other groups don't invest in them. It's all about your Integrity not those who are over practicing to be keyboard warriors.
But as a school owner I need to be honest. The days of opening a school and having a bunch of student at the door are over, you do need to advertise, take referrals, work some of the fairs, be a businessman as well as a martial arts instructor. Sometimes that may mean you must make concessions to pay rent. For one, I have a 3-6 year old program. I don't love it, yet it's a full class. You don't need to make outlandish claims, but dressing something up as "One of the most effective MA's out there...." or "A very fun and educational program...." is regular practice with most businesses.
Remember, be true to yourself - not what other people think and you'll do great.
Good Luck!
|