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Originally Posted by PandaMan But Bruce himself said "Jeet Kune Do, It's just a name, don't fuss over it." |
He did, but like so many things Bruce Lee said, I always see glaring contradictions.
He placed enough importance on the name to issue formal rank and certification in it. He labelled it all over what was (at the time) very expensive marketing collateral, to promote the art to a growing roster of lucrative private clients. He also showcased and promoted the name of the art on American TV through Longstreet, and several high profile TV interviews.
And people criticise the art for becoming commercialised