That depends on what full contact means. I think it would draw bigger crowds that simple grappling matches. Striking is always more exciting to watch than grappling, especially if you haven't a clue as to what's going on in a grappling contest.
Kickboxing has been around for awhile and people just don't get into it as much as boxing. But if crap keeps happening like the Tyson Show, then who knows....
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