I really don't like the idea of people sticking with Muay Thai just because they might "rank up" soon.

It's a good commercial incentive, that's true, but it's a wrong attitude in my opinion. Sadly, it might be necessary to be commerically successful. American Muay Thai schools that closely mimiced training in Thailand would be great of course, but I'm afraid it would scare away most people.
The thing is, modern day Muay Thai is very much a fighting sport and not "martial artsy." Have you ever heard of rankings for good ol' boxing? A more martial artsy version of Muay Thai would be Muay Boran or something, and I feel a ranking system would be more appropriate in that case.
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