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Pandora is sold in about one hundred nations

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  • Pandora is sold in about one hundred nations

    pandora charms sale in around 100 countries about the world and is the third premier jewelry firm inside the US, guiding Signet Jewelers and Tiffany & Co. In 2015, it produced more than 100 million pieces of jewellery and brought in 16.7 billion Danish kroner, or about $2.7 billion, in revenue. According to a Karus study, Pandora will be the jewellery industry's most visited website, ahead of Tiffany, Blue Nile, and Swarovski, despite having only introduced e commerce last year. While the brand sells necklaces, rings, and earrings, the bread and butter of the operation remains its charm bracelets, a cash cow that accounts for 80 percent of Pandora's sales. As Rob Bates, the news director of jewelry trade magazine JCK, notes, "When Pandora became popular, everyone thought it would be a fad and burn out, but the bracelets have proven to have lots of staying power."
    As enormous as its presence is, pandora charms usa is still in growth mode. In fact, as Scott Burger, Pandora's president of the Americas, explains it, the company is focused on one goal: to become the most loved jewellery brand in the earth. What is curious about the Pandora story is that there is not much of one. there is no face of the brand (like Kendra Scott), or a strong ethos that permeates its products (like Alex and Ani); the firm does not have a rich heritage to mine, like Tiffany or Cartier. "A blank identity is kind of intentional," posits DC based blogger Becky Stone. She considers Pandora's lack of narrative an advantage. "They manage to reach a wide array of audiences by not representing anyone. Their story is that they want you to figure out how to represent yourself, wearing their jewelry."
    What we do know is this: pandora charms online was started in 1979 during the suburbs of Copenhagen by a goldsmith named Per Enevoldsen. His wife Winnie ran the shop upstairs while he tinkered away on jewellery within the basement. The couple often took trips to Thailand and began to both export jewellery from the country and commission Enevoldsen's own designs to be made there, according to Jeweller Magazine. The Enevoldsens eventually opened their own factory in Thailand and hired designer Lone Frandsen to expand their line. In 1987, after Pandora saw rapid success selling to jewelry stores in Denmark, the couple shifted their strategy to strictly wholesale and moved to Thailand two years later.
    There are gaping holes here, in terms of what happened during pandora charms cheap the company's site glosses above more than a decade of history but fast forward to 1996, and another designer, Lisbeth En? Larsen, was hired by Pandora. Together with Frandsen, she built the prototype for Pandora's now ubiquitous charm bracelet based on a concept Enevoldsen envisioned. The bracelet base featured a unique design resembling a silver rope, on which bead like charms made of gold, silver, Murano glass, and semi precious stones could be easily added and removed. The duo spent a few years developing the bracelet, and after getting a patent, Pandora started selling it in 2000.