UFC Partners With Black Rifle Coffee To Launch UFC Community Heroes Award

[Tim Mousel]

UFC Partners With Black Rifle Coffee To Launch UFC Community Heroes Award

04-08-2025 11:35 AM



Black Rifle Coffee To Serve As Presenting Partner Of UFC's First Campaign To Honor Military, Law Enforcement And First Responders

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[Ken Zulauf]

The UFC partnership with Black Rifle Coffee highlights community heroes in a meaningful way. It feels authentic to the sport and resonates strongly with fans who value service. This initiative shows how brands, like picking a coffee machine for business, invest wisely. Recognizing veterans and first responders builds trust while strengthening long term community connections nationwide. Overall, the award reflects UFC values and creates positive momentum beyond the octagon today.