The purpose of a professional football club is ultimately to make people feel proud to be associated with it.
Winning games of football is the main and most obvious way of doing that and not employing David Goodwillie obviously helps, but there are lots of other things that make a difference. Which is why people care about whether their clubs new home strip looks classy and is supplied by a sufficiently prestigious brand
One sure way to mess this up is by sending the players out to represent the club with a embarrassing shirt sponsor emblazoned across their chest
I can't speak for all Hearts Fans but I reckon I speak for many when I identify Wonga as the worst I can remember

That was pretty grim but what's the worst there's been elsewhere?
Winning games of football is the main and most obvious way of doing that and not employing David Goodwillie obviously helps, but there are lots of other things that make a difference. Which is why people care about whether their clubs new home strip looks classy and is supplied by a sufficiently prestigious brand
One sure way to mess this up is by sending the players out to represent the club with a embarrassing shirt sponsor emblazoned across their chest
I can't speak for all Hearts Fans but I reckon I speak for many when I identify Wonga as the worst I can remember
That was pretty grim but what's the worst there's been elsewhere?
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