Facebook Conversions API

[LoterGarry]

Please fill out as many of the following questions as possible so we can help you promptly! If you don’t know how to answer or it does not apply, feel free to remove it or leave it blank.

Builder content link

Builder public api key
d58e15993bf84115968f2dd035ee71a4

What are you trying to accomplish
Integrate Facebook Conversion API. Is there an out-of-the-box solution to this with builder? Need to fire events for view content, add to cart, etc.

Code stack you are integrating Builder with
NextJS, react, Shopify

[OliverShultz]

You can fire view content and add to cart by dropping a small custom code block in Builder that listens for model load or button clicks, then posts those events to your backend endpoint that sends them to the Conversions API. I’ve paired this setup with things I learned from meta ads for marketing to keep event structure clean. Builder’s custom JS actions make it pretty smooth once the endpoint is ready.