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Recently Google suspended ads for a Naturopath in my city. The only keywords they were running were related to Naturopath and our city. The reason is said to be due to Prescription drug services (+1 more in the shown error is Health in personalized advertising and it does not stop the ads from running, it is limiting visibility as it does for all businesses in health.
I am used to this in the toxin (e.g. Botox space) and so as I typically do, I completed the application to be able to run ads... and denied!! On the same day I submitted a Botox client and they were approved.
Similarities: both businesses offer many services, including services that do not require prescriptions. Both businesses have multiple staff, some are licensed to prescribe and others are not. A medical spa would advertise their non injectable services without a problem (Botox and similar services CAN be on the website without issue, we just would not be able to bid on Botox keywords) - the Naturopath should be able to bid on their services as a whole (naturopathic services) without a problem. The only reference to prescriptions on the website was a single box that mentioned biodentical hormone therapy - but again, the issue (as per policy) should not be the website but just the keywords.
Has anyone else (in Canada, New Zealand or the US) dealt with this recently? I appealed the rejection via email and have heard that they will escalate it and get back to me in a couple of days. I provided proof of competitors in Canada (Naturopaths) that are running ads for "Naturopath + city" and who's websites mention prescriptions and I am documenting whether they are LegitScript certified (they are not).
Good reason for the client to invest in SEO
I am used to this in the toxin (e.g. Botox space) and so as I typically do, I completed the application to be able to run ads... and denied!! On the same day I submitted a Botox client and they were approved.
Similarities: both businesses offer many services, including services that do not require prescriptions. Both businesses have multiple staff, some are licensed to prescribe and others are not. A medical spa would advertise their non injectable services without a problem (Botox and similar services CAN be on the website without issue, we just would not be able to bid on Botox keywords) - the Naturopath should be able to bid on their services as a whole (naturopathic services) without a problem. The only reference to prescriptions on the website was a single box that mentioned biodentical hormone therapy - but again, the issue (as per policy) should not be the website but just the keywords.
Has anyone else (in Canada, New Zealand or the US) dealt with this recently? I appealed the rejection via email and have heard that they will escalate it and get back to me in a couple of days. I provided proof of competitors in Canada (Naturopaths) that are running ads for "Naturopath + city" and who's websites mention prescriptions and I am documenting whether they are LegitScript certified (they are not).
Good reason for the client to invest in SEO
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