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There are NO MCDojos!!!

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  • There are NO MCDojos!!!

    Personally, I’m fed up with people who cry “McDojo” the moment someone opens a gym that attracts many children and families. Frankly, if the term “McDojo” is a reference to a successful school, then I want a McDojo.

    The same people who are crying “McDojo” wouldn’t hesitate to trade places and earn more money. Yet, because they’re not market-savvy enough, they want to rain down on someone’s hard work. They don’t know what goes on behind the scenes, all the systems that were developed over the years, the money that was invested, the hours training and rehearsing private lessons, developing a marketing plan, etc… The things it takes to run a successful martial arts school.

    For all you shouters of “McDojo,“ we call this the “higher purpose” argument. And truthfully, it has no place in the martial arts industry. If your purpose is to make friends and you don’t care about money, then you’re in the wrong business, because your business will fail if you don’t teach for money. Get this through your noggin: The reason you risk your family’s livelihood, lawsuits, bankruptcy, and other potential disasters is not to instill confidence in someone you hardly know. The reason is to create a profitable business that can thrive on its own and allow you to do what you enjoy; teach martial arts. When you understand this, you’ll go far.

    Still not convinced? The last time I checked, the martial arts industry represented a huge market in the sports & recreation industry, yet school owners struggled to make ends meet. This is because many school owners then and today still see little value in what they do. They’re afraid and unwilling to grow this market. They’d rather dwell in their own mysticism and collect $40 a month from the 7 students that attend once in a while. In fact, not long ago I called several schools to see what they were charging and the prices were exactly the same as when I was a kid. These schools were charging the exact same prices that I was paying 20 years ago! What does that say about this industry?

    Let me tell you that if you believe in what you do, then charge for it. But you must be good at what you do… In fact, be the best at what you do, then you won’t feel guilty and you can deliver what you promise.

    Yes, I’m aware that bad schools exist. But they don’t last long. After all, if they’re “bad” sooner or later, people will catch on… You did. Heck, I was at a bad BJJ school. The instructor tried to milk me for every penny I was worth. Ironically, he wasn’t bad at Bjj or teaching at all, he just had a bad way of going after money. That’s why I’m more willing to bet that there are schools that know how to run a business and schools that don’t. And in between there are a few “bad” schools where the instructor is a fake.

    In conclusion, there are no McDojos, it’s just the difference between business owners and people who don’t know how to do business.

  • #2
    This is a good post. I think the shouters of "McDojo" often don't understand that NO ONE in any business is going to spend good money for 0 results. Obviously these "McDojos" are creating some kind of value and tangible benefit, or people wouldn't be paying the high prices. Are there bad schools? Yes, absolutely. But big does not = bad.

    Some food for thought, not sure who wrote this but it wasn't me:

    Doers and Critics.

    Most people are one or the other. Rarely does a person have "dual membership" in these groups.

    Why? Because critics criticize instead of doing anything constructive in their own lives. Being critical of others serves as a substitute (a very poor one) for positive, constructive action.

    And -- Doers are seldom critics. They are too busy focusing on their own goals!

    If you are a Doer...NEVER, ever worry about what the Critics are saying! Their vote, their opinion of what you are doing, simply doesn't count!

    I'm reminded of this quote by Theodore Roosevelt...

    "It's not the critic who counts, not the man who points out how the strong man stumbled, or when the doer of deeds could have done better. The credit belongs to the man who is actually in the arena; whose face is marred by dust and sweat and blood; who strives valiantly; who errs and comes short again and again; who knows the great enthusiasms, the great devotions and spends himself in a worth cause; who at the best, knows in the end the triumph of high achievement; and who at the worst if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory or defeat."

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    • #3
      Originally posted by pstevens View Post
      In conclusion, there are no McDojos, it’s just the difference between business owners and people who don’t know how to do business.
      I won't criticize anyone for being successful but there are definately schools that use unscrupulous business practices. What about schools that charge a fortune for advancement? What about schools that will give a black belt to pretty much anyone who pays enough money? Should children be awarded black belts? What about schools that teach bogus material? What about instructors that are dishonest about their qualifications? What about schools that continue to charge your account after you've completed your contract and left the gym? There are schools out there that deliberately take advantage of their students, and this is what the term "McDojo" refers to.

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      • #4
        Originally posted by pstevens View Post
        Personally, I’m fed up with people who cry “McDojo” the moment someone opens a gym that attracts many children and families. Frankly, if the term “McDojo” is a reference to a successful school, then I want a McDojo.

        The same people who are crying “McDojo” wouldn’t hesitate to trade places and earn more money.
        BS, I turn down money from people who want classes all the time if their personality seems to imply they're likely to misuse their training. So do many of the finest tactical training centers in the country.


        Originally posted by pstevens View Post
        For all you shouters of “McDojo,“ we call this the “higher purpose” argument. And truthfully, it has no place in the martial arts industry.
        So integrity is misplaced in the martial arts eh? You're there to make money who cares if what you teach as SD actually works so long as you're making money. You sound like another 20 something martial arts "expert" prepared to open a Mcdojo so he can meet girls and drive a fancy car, you've sold out before you ever got started.

        Comment


        • #5
          So integrity is misplaced in the martial arts eh? You're there to make money who cares if what you teach as SD actually works so long as you're making money. You sound like another 20 something martial arts "expert" prepared to open a Mcdojo so he can meet girls and drive a fancy car, you've sold out before you ever got started.[/QUOTE]

          Unless I misread I don't think he's advocating teaching crap and cheating people to make money. I think that some clients should be turned away, as you say, because you feel they will misuse their training or in some way are not good for your school. This is also a strong business move as well, and for a number of reasons.

          Also, teaching "SD" is not the purpose of every martial arts school. Some schools teach Judo, Taekwondo or other sport styles of martial art where the purpose is competition in the ring, and SD is sort of an after thought. Some people focus less on technique and more on the philosophical aspects of the style. Others teach mostly to kids and families, and emphasize character development over SD. There's nothing wrong with this, as long as the school is following through on whatever it is they say they are going to teach.

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          • #6
            Originally posted by Dan Vigil View Post

            Unless I misread I don't think he's advocating teaching crap and cheating people to make money.
            That's the very definition of a MCdojo and he flatly states they don't exist (see the thread title for Christs sake: There are NO MCDojos!!!) and goes further to say if you claim they do exist you're just jealous. Sounds to me like the he wants to be the next Ashida Kim.


            Team Paul Mitchell sparring, but remember, "THERE ARE NO MCDOJO'S!!!"

            http://www.youtube.com/watch?v=LXv7o5zEW7Q
            Last edited by TTEscrima; 04-01-2009, 12:47 AM.

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            • #7
              One school I went to back in Australia, had a guy who paid $10000 up front and was given a 4th degree black belt and told he could teach. That was on his first day. The school has now "mysteriously" disappeared for some reason. I left after one day. It looked like a mix of FSD and GKR (Fang Shen Do and Go Kan Ryu). People and schools like this really disgust me. If that isn't/wasn't a McDojo, then I don't know what is.

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